How to spend money on Valentine’s Day? Let me count the ways...
Lovesick shoppers shell out more than $23.9 billion in Cupid's name each year. That makes Valentine's Day the third-priciest holiday on the calendar for U.S. consumers. But love might not be the only motivator. Roughly 36% of people expect their Valentine to spend at least $50 on a gift, according to WalletHub's 2022 Valentine's Day Survey. 54% of people would also break up with their significant other if he or she spent irresponsibly, so fear is a factor, too.
Whether you love or loathe this holiday, there's no denying St. Valentine's impact on our wallets. With that in mind, WalletHub examined V-Day from all angles to help people embrace their loving feelings without hurting their finances. At the very least, seeing what people do (or don't do) in the name of love should make the day a bit more enjoyable.
