BUDA — Buda Economic Development Corporation (EDC) revealed a fresh new look for the brand in May to encourage entrepreneurism and promote a curated approach to business growth in the city.
Buda EDC worked with Arsenal Advertising who has helped several cities in Texas such as Round Rock and businesses like Torchy’s Tacos.
“It’s been a long time coming,” said Buda EDC Executive Director Jennifer Storm, who previously served as Board President for nearly 4 years. “Buda EDC started more than 20 years ago when the city had about 4,000 citizens. Now, with more than 16,000 citizens, Buda EDC is serving more businesses than ever before. This rebrand reflects that growth and our passionate support of Buda’s thriving business community.”
“We carefully selected a new color palette with blues and greens that symbolize both the beauty of the city’s natural surroundings and greenspace and the renewal of the city’s commitment to business growth, entrepreneurship and long term planning, “ said Jonathan Smith, Arsenal Advertising’s creative director.
Both Buda EDC and Arsenal Advertising wanted to address the pronunciation that many have by adding a macron, the straight line, above the letter U in the logo.
The company is planning to relaunch its website to better serve the community and businesses in Buda.
“Buda provides unprecedented financial incentives for businesses, entrepreneurs and unique concepts interested in making Buda their home. Through creativity and collaboration we bring new opportunities that add to the fabric of our beloved Buda,” said Storm.
