Debate about the effectiveness of a Kyle tax rebate incentive program is pushing city officials to give it a marketing make-over.

Plans to make over the First Year on Us (FYOU) program was discussed at the June 4 Kyle City Council meeting. City leaders discussed the project after the city’s first participants in the three-year-old program, who all applied in 2019, received tax rebates for meeting criteria for funding.

However, Kyle City Council members voiced concern about the program and w...